WORKSHOPS & COURSES

 

For 15 years, Si has been a leader of the content marketing revolution - creating stories, videos and images for innovative clients. As channels have multiplied, demand has boomed, but budgets have thinned. Organisations increasingly need to conceive, manage and create their stories and content internally.

Si has distilled his knowledge, skills and expertise into a series of educational resources and training experiences, that empower participants to do just that.

Si Berg has designed and delivered storytelling training for Western Sydney University, Mission Australia, University of Wollongong, Royal Australian Navy, Aboriginal Health and Medical Research Council, and marcomms agencies such Imagination and Purple Goat.

Select from one of these programs or request a bespoke experience for your team.

 
 

Story for Innovators

This program is designed inform and inspire - revealing the hidden role of narrative in our culture and individual lives. Participants see how stories are an evolutionary superpower - a means for creating change, forging relationships and leading innovation. Participants learn to recognise their defining narratives as leaders, innovators and 'salesmen', and how those stories can be shaped and refined to create sustainable businesses.

STORY AS BRAND - FOUNDATIONS

Innovators need to position and frame their ideas, causes, products and businesses to attract the people they need. The business world normally approaches this through the lens of 'brand'. Si believes that the lens of 'story' offers a more authentic and empowering context to this process. This program provides a proven process to help innovators identify their core story and to use it across all traditional brand touch points.

This is for you if you haven't yet created a brand or you're not satisfied with your current branding.

STORY AS BRAND - ADVANCED

As someone who has created branded content for many of the world's most valuable brands, Si knows most branding is bullshit - inauthentic constructs designed to exploit 'targets', rather than genuine reflections of the values and culture from which the business has grown. Si believes that in order to attract the right people, and to be sustainable, organisations need to find harmony between the stories that are defining their brand, culture, strategy and leadership. This program builds on the STORY AS BRAND - FOUNDATIONS

This is for you if there's dissonance between your brand and culture, or between your brand and your own values/purpose.

Video Storytelling - Fundamentals

Video content is one of the main ways innovator can share their visions with the people they need. This program provides innovators with the fundamental knowledge, skills and inspiration to conceive, manage and/or create great video content.

  • fundamentals of story

  • fundamentals of video as a medium

  • designing your story

  • process - pre, prod, post

  • process - brains, beauty, heart

  • deciphering lingo

  • skills training - cameras (locations, lighting, composition)

  • skills training - sound (locations, microphones, recording

  • skills training - interviewing (for the edit)

SMARTPHONE CONTENT CREATION - Fundamentals

A recent model smartphone offers every tool an innovator could need to conceive, capture, craft and share their stories with the people they need. This program provides innovators with the fundamental knowledge, skills and inspiration to conceive, manage and/or create great photo, video and audio content to share their vision with the world.

CONTENT:

  • planning your content

  • understanding your story

  • skills training - photography

  • skills training - video

  • skills training - audio

  • skills training - editing